The dissemination of Mahdist culture can become one of the functions of advertising in the modern era in the field of foundational art.
The promotion of this valuable culture in the current global and national society using the strategies of advertising art will create a double impact in the dissemination of Mahdist culture. In fact, advertising in the field of foundational art will create the ability to widely mobilize a large mass of people in order to create a foundation for the Mahdist society, along with other factors. From the sociological perspective, in artistic advertising, public thoughts can be mobilized about creating a foundation for the moral and social development of Mahdist culture; and it can be transformed into a great social and religious movement of human society. Another sociological function of propaganda from the perspective of ground-breaking art is its continuity and close relationship with the issue of human and social communication; in fact, ground-breaking art propaganda of Mahdist culture can connect the process of communication between humans around the axis of grounding justice and divine monotheism; this type of functional and propaganda communication can also make the grounding of the Mahdist society a global phenomenon by emphasizing the artistic, emotional, political, religious, social, and cultural dimensions. Another sociological dimension of propaganda is ground-breaking art education; this feature, by emphasizing common moral, religious, and cultural strategies in the global arena, can have a significant role in the globalization of ground-breaking art in a continuous and sustainable manner. Strategic propaganda of foundational art can provide individuals with the necessary knowledge to prepare the ground for the advent and create a Mahdist society by accepting the laws, norms, and high values ​​of Mahdist culture. Such propaganda, by creating interest in individuals about the subject of the advent of the Savior, can place the creativity, talents, and artistic taste of those waiting for the emergence on the platform in every aspect of art, which such a platform should be driven in the field of creating hope for a bright future and a better tomorrow. Producing and bringing to the fore the results of foundational art from a cognitive and epistemological perspective is one of the most important propaganda techniques that propagandists can use to influence public opinion in the process of spreading the culture of Mahdism. The existence of motivation and encouragement from other functions of the propaganda sociology of the ground-breaking art points to epistemological and cognitive motivations that, against the comprehensive and sustained invasion of the pathology of the Mahdist culture, have been able to provide a global wave for the establishment of a divine, Islamic, and Alevi platform; this factor will cause cultural persuasion, create social cohesion, and religious cohesion at the global, regional, and national levels. Benefiting from a series of social characteristics of advertising and background art, such as "simplicity, comprehensiveness, humanization, (value, normative, logical, cognitive and epistemological, etc.) and..." will have a great impact on the foundation of the Mahdist society; therefore, considering such advertising and artistic applications from the perspective of social and cultural studies, we will mention a series of strategies from these social and cultural strategies in the article